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Shannon is a gifted communication and marketing strategist who, over the last 15 years, has made a name for herself creating game-changing communication & health and wellness initiatives that facilitate organizational and personal growth.
After receiving her Bachelor of Science in Economics from Texas A&M University in 2001, she went to work at Southwest Airlines in the Human Resources Planning & Analysis department. It was there that she discovered her talent for writing and design, and was handpicked to work directly with internal marketing to develop communication content and strategy. After moving back to her hometown of San Antonio in 2005, she was able to parlay her creativity into a career with H-E-B Grocery Company, overseeing Rewards & Recognition and Health & Wellness programs, as well as multiple statewide, long-term, marketing campaigns and initiatives. Since 2013, she has consulted with businesses and non-profits both large and small to develop marketing strategy and collateral.
Today, she serves as Principal Consultant for Cardigan, and also shares her expertise as a speaker and writer on personal branding & professional presence, HR communications, health & wellness promotion, social media strategy, and more.